I have a flair for being overly dramatic, so forgive the title of this blog post, but after a disappointing October I was fearful of the season being a total washout.
2024 has been a rough year for my family, with unexpectedly losing my dad in February to almost losing me in October (I’m only now realising how one decision to listen to my husbands advice saved me). There have been glimmers of positivity, but mostly it’s been a year to forget. So when my stats for October showed double the traffic but half the sales of 2023, and knowing we had invested so much in stock, I was thinking the year was carrying on kicking us.
Our first big Christmas fair at Gisborough Hall Hotel, one that we’ve been going to for many years, was on Sunday. I was slightly hopeful but also had October lurking in the back of my mind. I didn’t need to worry. All our loyal customers came flocking to our stall (in fact I don’t think anyone had a quiet morning) and we sold out of a few lines. I’m so grateful to each and every shopper that day, and I’m now hopeful for the rest of November with Wynyard Hall to come – if we replicate the sales at that Christmas fair we will have almost covered the stock order!
Let’s not get ahead of ourselves though, as nothing is guaranteed. Over 11 years of running this business has taught me that you can’t predict how things will go, and even our regular monthly markets can be impacted by weather, other events and school holidays.
For now I’m looking forward to this lovely train arriving in one of our last deliveries. I’m hoping it will captivate children, both young and old, and make them pause and look for a while at the magic of Christmas on our stall.